I’ve never outgrown fart jokes, so I was kind of thrilled when we landed a client that produced IBS drugs. Now, the goal of a pro-biotic is not to eliminate the “bad” bacteria and keep the “good” bacteria in your gut, it’s to prevent them from constantly going to war with each other. It’s a terrible ailment to have, but let’s be honest, it’s worth a chuckle. Our client agreed and we got a little weird with it.