JEEP • CHRYSLER • DODGE
JEEP
I’m not saying we did it better than Game of Thrones, but we did it first.
DODGE
One of the stronger misdirects that I’ve been a part of in my career, but pretty accurate when you consider that gas was nearly $5 per gallon at the time.
CHRYSLER/JEEP
An intriguing break from event commercials of the day that typically saw a salesman wandering an overdressed car lot and talking to camera.
DODGE
Powerful trucks, powerful graphics.
DODGE
It was easier to just show it than it try to explain what a lilliputian was.
CHRYSLER
I love boiling a concept down to a single image that’s clear even while being passed at 70 miles per hour.
JEEP
For the launch of the 06 Jeep Wrangler, we wrapped ordinary elevator interiors turning mundane office building commutes into full 360º Jeep adventures through the Great Outdoors.
CHRYSLER
In the summer of 2008, gas prices spiked to over $4.00 per gallon across the nation. To make a direct comparison between the fixed $2.99 per gallon price, we placed branded decals resembling existing grade selection buttons on gas pumps across the nation.
DODGE
Reflecting the concept of the Dodge Grand Caravan’s Stow ‘n Go fold flat seats, a Magic Wallet gift package was created for current minivan owners. Inside were gift cards and incentives geared specifically toward the pampering the young mothers that dominated the segment.
